What’s something ancient? Ruins. How would you describe ruins? Ancient.
Metaphors use familiar feelings to describe something that’s hard to say. Metaphor “applies” one concept to another, provides a different lens to see something, or turns one term into an adjective/modifier for the other. Identity theft. Red handed. Farsighted.
Insofar as metaphors function by interaction, the effect a metaphor has on another thing leaves marks. Metaphor conditions that which it has many times modified, as brushes do to hair.
He’s a bear of a man, and a hell of a guy, and this bears on man itself, just as lucrative does to investments. And association connects both ways.
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"All of this is to say that I am not even convinced that metaphor is the right term for the figure of speech to which Derrida and Nietzsche attribute the linguistic production of truth. For even in Nietzsche’s phrasing, it is only “after long usage” that these “illusions” of meaning “seem to a nation fixed, canonic, and binding.” In other words, the appearance of identity that metaphor would describe between a particular claim to the truth and the truth itself is not ultimately secured by the appropriateness of metaphor, that is, by a convincing appearance of identity between this truth and truth as such, between the imagery used and the thing for which it stands in; this appearance of identity is itself secured by the ongoing exchange of one term for another and the truth-values that accrue to a point at which the “nation” that specializes this economy simply forgets that it is speaking a specialized language and citing a code, that is, forgets it is speaking a jargon. It is secured by the seemingly natural survival of the words themselves in the flux of communal communicability—in short, by the inflationary economics at hand in the physicality of the saying. "
Sutherland, Meghan. “The Word for a Thousand Pictures.” world picture 1, no. 1 (spring 2008). http://english.okstate.edu/worldpicture/WP_1.1/MSutherland.html.
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